Hummingbird
Brand Explainer
Hummingbird is a financial compliance platform that combines customer knowledge, case management, investigations, and regulatory reporting into a single platform. Their cutting-edge tech revolutionizes financial compliance, but Hummingbird was struggling to communicate that story to an audience that still does most work manually. We stepped in to create a sleek, compelling explainer video to educate viewers and generate excitement about the product.
Our storytelling challenge was two-fold. First, we needed to build suspense and tell an exciting story about what Hummingbird’s tech does to fight financial crime. Second, we needed to do it in a modern way to both differentiate from the competition and position the brand as a unique, forward-thinking company. To do this, we shaped a human-centric story around a tech-led solution.
Sleek design is integral to Hummingbird’s DNA. Because so much FinTech marketing relies on numbers and abstract visuals, we made the brand stand out with a mixed media mosaic approach (inspired by their existing brand). This combined illustration, photography, and animation to create dynamic energy, allowing us to spotlight the product’s crime-fighting capability and emphasize how it streamlines the user experience.
The video is now a core tool to help the Hummingbird sales team communicate the product in a quick and efficient way. Additionally, as we designed custom assets to expand their visual identity, it also empowers the team to create even more content to tell Hummingbird’s story across channels.
Credits and Attributions
Executive Producer
Ryan Shoe
Creative Director
Casey Latiolais
Art Directors
Joash Berkeley
Walter Olivares
Copywriter
Hunter Cates
Animators
Joash Berkeley
Adelir Boeira
Garner Dumas
Taylor Yontz
Jay Brown
Designers
Joash Berkeley
Walter Olivares
Charlie Noard
Selah Berkeley
Ryan Whitely
Harol Bustos
Composer & Sound Designer
Michael Lee
Voiceover Artist
Carly Walde
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