ThorFi
Brand Launch
When Thorfi came calling for a brand film that breaks through the noise and defies expectations, we answered. This creative collaboration illustrates the juxtaposition of blockchain branding with antiquated financial structures. Rodeo, along with our friends at Good Secrets, brought it home with a sizzle, and this challenge pushed us to defy even our own expectations.
We needed to build a brand that encapsulates the essence of a decentralized finance (DeFi) investment organization, covering operations such as blockchain nodes, cryptocurrency staking, and a BFT marketplace.
The challenge was to create a narrative that seamlessly blends the cutting-edge nature of blockchain with the traditional elements of financial systems, all while maintaining a compelling and engaging visual story.
Credits and Attributions
Creative Partners
Executive Producer
Ryan Shoe
Creative Director
Casey Latiolais
Art Directors
Jeff Briant
Preston Gibson
Walter Olivares
Copywriter
Hunter Cates
Animators
Jeff Briant
Preston Gibson
Rich Nosworthy
Casey Latiolais
Designers
Jeff Briant
Preston Gibson
Composer & Sound Designer
Jeff Moberg
Voiceover Artist
Marla Moore
Compositors
Jeff Briant
Preston Gibson
Omid Ensafi
Casey Latiolais
Editor
Casey Latiolais
Simulation Artists
Rich Nosworthy
Edgar Zavala
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